Adobe named a leader in enterprise marketing software suites

Multinational computer software company Adobe has been named a leader in the Enterprise Marketing Software Suites report by Forrester Research, Inc.

Adobe said it received the highest score following an evaluation by the independent research firm on nine most significant enterprise marketing software suites providers across 40 criteria, including current offering, strategy and market presence.

Adobe Marketing Cloud vice-president Suresh Vittal said in today's digital age, the brands that would be successful must lead with experience and delight customers across touch points.

"We believe our recognition in Forrester's reports validates our continued leadership in helping companies transform into Experience Businesses," he said.

Forrester said it defines enterprise marketing software suites as an integrated portfolio of marketing technology products that provide analytics, automation and orchestration of insight-driven customer interactions to support

inbound and outbound marketing.

It said in the age of the customer, business to consumers (B2C), marketers must assemble their own unique marketing technology ecosystems that drive contextually relevant customer experiences.

Adobe said thousands of brands relied on its digital marketing solutions, including two-thirds of the Fortune 50 and 10 of the 10 largest media, financial services, auto, wealth management and telecom companies.

It said 'Adobe Marketing Cloud' supports 41 trillion transactions and 4.1 trillion rich media requests per year, and managed 100 billion emails in 2015, it said.

The customers include Comcast, DuPont, Fairfax Media New Zealand, Hyatt Hotels Corporation, John Lewis, Lenovo, L’Occitane, MGM Resorts International, NBC Universal, National Bank of Abu Dhabi, NetApp, Renault, The Royal Bank of Scotland, Scottrade, T-Mobile, Tumi, and Vodafone Ireland.