In an effort to pursue its agenda to support and assist the community of talents in the country, AirAsia announced its collaboration as one of the main sponsors of Astro AWANI's first-ever late night talk show, 'Obviously Harith Iskander'.

AirAsia's Head of Marketing Spencer Lee said that the show is seen as the best platform to discuss current issues with a simple approach, and that AirAsia is proud to be a part of it.

"We are always looking for talented people and it is our main goal to support them.

"We believe the show hosted by Harith Iskander is a great platform for marketing," Spencer said in an interview with Astro AWANI after the launch of the talk show in Bangsar on Thursday.

Speaking of the possibility for AirAsia to produce its own content program in the future, Spencer said he would not rule out the idea.

He also added that AirAsia is not only an airline company, but also an organisation that is always looking for opportunities to innovate and improve flying experience.

The effort includes coming up with products such as 'value pack' that gives the passengers convenience in various aspects such as luggage and food, at an efficient cost.

Spencer also shared some information on the 'ASEAN Pass' which allows passengers fly to various destinations more easily and cost-efficient, using credit system.