AirAsia travel3Sixty launches new look, new website

AirAsia’s inflight magazine travel3Sixty° launched a brand new look for its October issue in conjunction with its 10th year anniversary celebration.

The revamped travel3Sixty° now boasts a new logo, layout, content and overall branding. It now comes with several new sections such as The Hype, Travel Planner, Aperture and The Client’s List.

Publisher of the magazine, Datuk Kamarudin Meranun, said the new look and feel make the magazine more contemporary and sleek, following the latest trends and directions in the publishing industry.

“Apart from refreshing the presentation style to our readers, it positions itself as a constantly evolving magazine that finds ways to satisfy the wanderlust in our readers.

“In addition, we also want the magazine to reinvent itself as a publication where quality is reflected in content and style – which will elevate the standing of the publication in the public eye,” said Kamaruddin who is also AirAsia Berhad’s Executive Chairman during the launching ceremony on Friday.

travel3Sixty° is published to bring the latest in destinations, arts and culture, heritage and adventure. It seeks to ignite wanderlust amongst the readers and inspire them to plan their dream holiday.

Digitalisation strategy

Furthermore, to complement the magazine’s sleek new look and as part of AirAsia’s continuous effort towards becoming a digital airline, the magazine unveiled a brand new travel3Sixty.com, which now incorporates a transactional feature and mobile-first-approach to further improve user’s experience, especially those on-the-go.

The website allows guests to learn about new destinations faster and easier as articles, activities and deals are now destination specific so guests can access relevant information about their destination and purchase exciting activities on the go seamlessly.

“As we move towards becoming a digital airline, we believe the time is right to bring even greater functionality and accessibility to travel3Sixty.com, which will be the home for all our travel-related content, including trip planner.

“Asia Pacific boasts some of the highest mobile penetration rates in the world and we believe these new transactional features and the ability to securely book activities online anywhere is integral to our guest experience,” said Kamarudin.

Kamarudin added that the travel3Sixty.com mobile application is in its development phase and will be introduced by end of this year.