All-new 2016 Proton Persona now open for booking

Proton's all-new Persona, which is scheduled to be unveiled on Aug 23, is now open for booking with a refundable booking fee of RM300.

In a statement today, Proton Holdings Bhd said the model will be priced between RM47,000 and RM61,000 in Peninsular Malaysia, and from RM49,000 to RM63,000 in Sabah and Sarawak.

The Persona is available in three variants, namely standard, executive and premium (with and without body kit).

It is also available in six colours, including cotton white, fire red, sterling silver, graphite grey, quartz black and a new colour – carnelian brown.

CEO Datuk Ahmad Fuaad Kenali said the national carmaker will offer a three-year free service, which includes parts and labour as the introductory offer for bookings made by Sept 30, 2016.

"The move is aimed at making the launch of the new model more memorable and in tandem with our month of Merdeka," he added.

The all-new Proton Persona is the second generation of the Persona family, first introduced in 2007.

It is powered by a 1.6L VVT engine for better fuel economy and the first Proton car to have an ECO Drive Assist indicator.