The excitement at Malaysia Airports only gets better with its latest offering – the creation of Anjung Malaysia at KL International Airport (KLIA), an area which reflects the unique Malaysian culture and flavour through the display of local architecture, products and cuisines.
Officially launched on Tuesday by Datuk Seri Liow Tiong Lai, Minister of Transport Malaysia, ‘Anjung Malaysia’ leverages on the concept of ‘sense of place’ to create a unique opportunity for visitors to delve into the richness of Malaysian culture and have memorable experiences that can be seen, heard, touched and enjoyed.
In line with the theme ‘Nostalgia’ which brings to mind cherished encounters, visitors who attended the launch of ‘Anjung Malaysia’ were treated with a visually immersive and theatrical experience with specially curated local traditional atmosphere and entertainment.
According to Liow, “The transport sector can play a role in contributing to our national tourism target.
"Apart from the quality of our physical infrastructure, we must strive to provide a differentiating factor and unique experience to travellers.
"Nowhere is this more important that at the airport where it serves as the first impression of Malaysia to many travellers. The Ministry is highly supportive of all efforts to elevate the image of our airports.
"I am very pleased to see that Malaysia Airports has put equal emphasis on both the transportation and hospitality perspectives, signifying an even higher level of service and attention visitors’ needs and wants.”
In its pursuit to remove the perception that all airports are alike, Malaysia Airports strives to deliver lasting impressions by fostering a unique experiential ambience that other airports cannot simulate. It also hopes to evoke a sense of homecoming as well as nationalistic pride in the locals.
Datuk Badlisham Ghazali, Managing Director of Malaysia Airports said, “Airports that highlight the unique culture and geographical attributes associated with their locations are usually appreciated and enjoyed better by airport users.
"What we are trying to do is to enhance our passengers’ enjoyment of their Malaysian experience.
"The integration of our national identity with Malaysia Airports’ vision, brand and service delivery strategies will be a valuable differentiating factor.
"As Malaysians who are proud of what our country has to offer, this is also our way of showcasing that pride.”
Badlisham also mentioned that ‘Anjung Malaysia’ also serves a dual purpose in highlighting what Malaysia has to offer whereby local SMEs and entrepreneurs have been provided with a venue to showcase their products to an international audience.
Apart from the launch of ‘Anjung Malaysia’, Malaysia Airports unveiled its limited edition ‘Proudly Malaysian’ Chocolate Collection in collaboration with Royal Selangor and Fidani.
The keepsake box contains premium luxurious chocolates with Malaysian-themed motifs namely Peony, Malaysiana, Gembira and Batik.
Badlisham who was thrilled with the introduction of the ‘Proudly Malaysian’ exclusive chocolates added further that such collaboration is a good example of the airport operator working with its retailers to produce a unique Malaysian offering.
The limited edition chocolate collection are now on sale at the airport and customers who purchase one box of the exclusive chocolates would get an extra chance at winning the Malaysia Airports 25th Anniversary Shopping contest.
More information on Malaysia Airports’ latest campaigns and initiatives can be found at www.malaysiaairports.com.my .
Media Statement
Wed Nov 22 2017
Liow (2nd right) at the launch of Anjung Malaysia at KL International Airport on Tuesday. Photo courtesy of MAHB
ISIS Malaysia's perspective of Budget 2025
An excellent rakyat-centric budget under the overarching principle of a caring and humane economy.
Budget 2025: Record increase in STR, SARA aid initiatives
The government will provide a significant boost to the Sumbangan Tunai Rahmah (STR) and Sumbangan Asas Rahmah (SARA) initiatives next year.
Budget 2025: EPF contributions to be made mandatory for foreign workers – PM Anwar
The government plans to make it compulsory for all non-citizen workers to contribute to the Employees Provident Fund (EPF).
What policies to expect from Indonesia's new President Prabowo
Prabowo will be open to foreign investment, his aide has said, such as by offering investors management of airports and sea ports.
Budget 2025: Govt allocates RM470 mil to empower women's participation in PMKS
The Women's Leadership Apprenticeship Program will be intensified as an effort to produce more female corporate personalities.
Israel sends more troops into north Gaza, deepens raid
Residents of Jabalia in northern Gaza said Israeli tanks had reached the heart of the camp, using heavy air and ground fire.
Indonesia ramps up security ahead of Prabowo's inauguration
Prabowo Subianto will be sworn in as Indonesia's president on Sunday with Vice President-elect, Gibran Rakabuming Raka, also taking office.
Immediate allocation of RM150 mil for local authorities, DID to tackle flash floods
Datuk Seri Anwar Ibrahim said this allocation is intended to address the recent flash floods that hit the capital and several major towns.
Budget 2025: Sabah, Sarawak to continue receiving among highest allocations - PM
Sabah and Sarawak continues to be prioritised under Budget 2025, with allocations of RM6.7 billion and RM5.9 billion respectively.
NFOF will be operational in November 2024 with funding of RM1 bil
PM Anwar Ibrahim said NFOF will support venture capital fund managers to invest in startup companies with RM300 million set aside for 2025.
Minimum wage to increase to RM1,700 effective Feb 1, 2025
The Progressive Wage Policy would be fully enforced next year with an allocation of RM200 million, benefiting 50,000 workers.
Bursa Malaysia ends higher on Budget 2025 optimism
The benchmark index, which opened 1.85 points higher at 1,643.29, moved between 1,641.71 and 1,649.31 throughout the trading session.
Five important aspects relating to people’s lives in Budget 2025 - PM
The focus is on driving the MADANI Economy, speeding reforms, cutting red tape, raising wages, and tackling the cost of living.
Economic outlook: Govt plans to leverage, expand existing city transit system
The expansion aims to provide a more efficient and reliable public transportation network, reduce congestion, and improve accessibility.
Economic outlook: Budget 2025 to lay foundation for a digital-driven economy
The report said Budget 2025 will entail efforts to position Kuala Lumpur as a top 20 global startup hub by 2030 through the KL20 initiative.
Economic outlook: Corruption and lack of accountability hinder economic progress
Special Cabinet Committee on National governance is established to curb corruption, law reforms to modernise outdate regulations, MoF said.
National Wages Consultative Council will be strengthened
The govt will also incentivise hiring women returning from career breaks, offer job matching and improve care services facilities.
Economic outlook: Ensuring 11 years of compulsory education for all children
Budget 2025 will continue prioritising upskilling and retraining initiatives to equip workers with the latest skill sets necessary.
Consolidated public sector projected to record lower surplus of RM41.7 bil 2024
The MoF said the consolidated general government revenue is estimated to increase slightly to RM384.7 billion in 2024.
PM announces substantial Budget 2025 hastening Malaysia to become Asian economic powerhouse
Datuk Seri Anwar Ibrahim said it would create jobs and also tackle financial leakages to enhance public spending efficiency.