Astro Malaysia Holdings Berhad CEO Datuk Rohana Rozhan attributed the figure to the readily addressable market of 4.3 million homes and 17 million consumers.
She said the joint venture with leading Korean Multimedia retailer, GS Home Shopping Inc, will complement Astro's readily available infrastructure which include broadcast facilities, call centre and channel platforms.
She added, GO SHOP will also allow Astro to diversify its business and tap a growing global industry projected to be worth RM3.6 billion in Malaysia by 2020.
The launch of the Astro GO SHOP home shopping channel at a hotel in Kuala Lumpur on Friday. - Astro AWANI/Malik Ridhwan
GS Home Shopping Inc CEO, Huh Tae-Soo believed that Malaysia, the seventh international market, will benefit from its proven retail model.
In an interview with Astro AWANI, Astro GS Shop Sdn Bhd CEO Datuk Rozalila Abdul Rahman promised consumers that GO SHOP will offer the latest trends in various products, further enhanced through product bundling.
This, she added, will set GO SHOP apart from traditional retail outlets.
Astro AWANI has produced two episodes of infotainment programme on the home shopping frenzy in Korea and how it made its way to Malaysia.
Episode one, called "GO SHOP Korea", features exclusive interviews and sneak peeks of behind the scenes in GSHS Inc. Korea studio, airs Feb 7 and 8.
Episode two "GO SHOP Malaysia" which includes the making of GO SHOP Channel 118 in Malaysia, airs Feb 14 and 15.
This TV show comes in dual language (Bahasa Malaysia and English) and hosted by Izza Izelan.
GO SHOP is available on Channel 118 and www.goshop.com.my.
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