Astro selects Telaria as preferred video platform partner

It will be the first time live TV inventory is available programmatically in Malaysia through Astro GO apps and Astro’s live streaming player.

"With deep relationships across all top video buyers and major brand advertisers, Telaria connects premium publishers with differentiated demand through curated inventory packages and a dedicated buyer UI and deal library.

"Advertisers will be able to reach Astro’s audience across multiple screens with the benefit of advanced audience insights, including Astro’s first party data segments, and content-level targeting," said Telaria in a statement today.

Telaria offers a complete software platform to manage video advertising for premium publishers, while Astro is Malaysia’s leading TV, OTT, and digital video content provider.

By utilising Telaria’s VMP, Astro will be able to gain greater control and insights into inventory and demand data to make informed decisions about its business.

Telaria offers publishers the tools they need to accomplish this across all formats and screens seamlessly, through a single platform.

Astro will also have access to live reporting and real-time diagnostics within the VMP, enabling teams to troubleshoot in sub-seconds, it added.

Andy Yap, VP Digital Adex at Astro said, viewers are increasingly watching a mix of video-on-demand and live TV.

Thus, this partnership with Telaria will enable advertisers to better reach audiences everywhere they are watching.

"As a video-first company, it is vital to us that our customers maintain a great viewing experience and we have confidence that Telaria has the right tools and capabilities that will enable us to transact with advertisers more efficiently while delivering that high quality experience for our viewers.

"We are excited to work with Telaria to maximise the value of our unique inventory and audience,” he said.

Meanwhile, Kevin Smyth, General Manager, SEA at Telaria said, they are proud that Astro has chosen them to be their preferred video management platform.

"We look forward to a close collaboration as Malaysia’s largest TV broadcaster paves the way forward," he added.

"It’s important for us to develop technology that opens new revenue opportunities for our publishers while also addressing the hurdles they may have to overcome as the media landscape evolves.