Astro’s BIZone Rewards Campaign turns over 80 F&B outlets into local hotspots

KUALA LUMPUR: BIZone, a simplified TV pack designed specially for food and beverage (F&B) outlets by Astro, is transforming how local businesses connect with their customers. Through the BIZone Rewards Campaign, over 110 outlets across Malaysia have received impactful marketing support—boosting visibility, engagement, and footfall. More than a content provider, Astro partners with SMEs to grow their brand and customer base using its powerful media platforms. With another 88 winners yet to be selected before the campaign ends in October 2025, even more F&B outlets stand to benefit from this opportunity.

Tan Sian Tuang, Head of Enterprise and Broadband Business, Astro, said: “Our goal is simple: to offer more than entertainment—we spotlight our customers and support their growth. We have received encouraging feedback, with many outlets reporting increased footfall and renewed buzz. Some even called their BIZone Rewards activation the ‘biggest night of the year’. We’re proud to be part of their journey and remain committed to helping them grow and thrive in their communities.”

Echoing this statement, Datuk Jawahar Ali, Founder of Restoran Ali Maju Sdn. Bhd and one of the BIZone Rewards winners, shared; “The experience has been amazing so far. Since our BIZone Rewards activation, we’ve seen more customers coming through our doors, especially on Premier League nights recently when fans gather to watch the matches LIVE. The publicity has created a new buzz in our area and given regular customers something extra to be excited about. For a small business like ours, this kind of support makes a big difference.”

Leveraging its extensive media ecosystem across television, radio, digital, and social platforms, Astro is giving businesses the spotlight they deserve. From celebrity meet-and-greet events, influencer-led food reviews, and LIVE sports watch parties, to mentions on Astro Radio and TV coverage on Buletin Awani and Borak SeeNi, every activation is designed to amplify the outlet’s presence and attract new customers.

Running until October 2025, the BIZone Rewards Campaign will reward a total of 200 F&B outlets that register, renew, or upgrade their Astro BIZone TV Pack. With RM3 million allocated for marketing activities, the initiative demonstrates Astro’s commitment to not only delivering premium content but also driving SME growth.

With monthly winners continuing to be announced, Astro encourages eligible F&B outlets to register, renew, or upgrade their BIZone TV Pack for the chance to enjoy nationwide exposure and growth opportunities. For updates and registration, visit biz.astro.com.my.

BIZone provides a full suite of live sports coverage as well as entertainment content, featuring the biggest sporting events such as the Premier League, BWF Tournaments, Liga Malaysia, Sepak Takraw League, Formula 1, MotoGP, Cricket and Tennis, alongside 25 non-sports channels. It also offers fair and transparent pricing tailored to different business types and seating capacity.

As a BIZone customer, F&B outlets will receive an on-boarding kit with marketing materials and branding tools designed to enhance the outlet’s space and brand presence.For more details on the campaign’s terms & conditions, visit biz.astro.com.my, WhatsApp AstroBIZ at +603 9544 7566 or email [email protected].