Avita enters Malaysian market with new laptop range

AVITA, the newest lifestyle tech brand from the US has made an inroad into the local market following its recent successful introduction in Singapore, Taiwan and Hong Kong in 2017.

Steadily growing its regional footprint in the lifestyle gadget brand scene, AVITA is entering the Malaysian market for the first time by unveiling AVITA LIBER, a stylish range of laptops that combines performance with fashion.

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Highlights of the specifications:

• Series: AVITA LIBER (13.3-inch / 14-inch)
• Operating System: Windows 10 Home
• CPU: Intel® Celeron® Processor to Intel® Core™ i7 Processor
• Display: 13.3” / 14” FHD (1920x1080) IPS
• Memory: 4GB / 8GB DDR3 1600MHz
• Graphics: Intel® HD Graphics
• Storage: 128GB SSD / 256GB SSD / 512GB SSD

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Nexstgo Company Ltd's chief executive officer Alex Chung said that as the company that owns the AVITA brand, it aspires to allow customers to express themselves through technology with their range of LIBER products in accordance with AVITA’s brand philosophy.

"This market is known to be one of the most prepared and open in embracing new lifestyle brands and latest technologies, hence, we are looking forward to introducing our fashion-forward and high performance products to the Malaysian consumers," said Chung in his speech at the launch.

The AVITA LIBER series delivers technology in trendsetting style suiting every possible personality. Built with design and ease of use in mind, the laptop is by default lightweight (from 1.37kg) and sports a sleek casing which measures 5mm at its thinnest point.

The AVITA LIBER comes in two display sizes of 13.3” and 14” with a FHD (1920x1080) resolution.

Battery life is said to last up to 10 hours to accommodate every day needs.

AVITA LIBER is also equipped with a multi-functional USB-C port which supports quick charge, data transfer and display connectivity.