Celcom Axiata Bhd is confident the sale of iPhone 7 and iPhone 7 Plus, which starts today, will outperform their predecessors considering their advanced features, coupled with the attractive packages offered by the telecommunication company.

Chief Marketing Officer, Zalman Aefendy Abidin said Celcom had recorded pre-orders of 1,000 units for the smartphones prior to the launch today.

"The iPhone 7 is a great smartphone and it is certainly an upgrade from the previous models.

"What we want to make sure is for you to have a great network behind it because if you do not have great coverage, there is no use of having such an advanced phone," he told a media briefing after the launch here today.

iPhone fanatics were queueing as early as 7 am at Celcom's Blue Cube @ Sunway Pyramid, hoping to be the lucky seven customers who would get to buy the phone for RM7.

In conjunction with the launch, Celcom also hosted a game of 'spin the wheel' where customers can try their luck at winning the iPhone 7 for only RM7, RM77 or RM777, as well as, accessories.

For Celcom First iPhone 7 plan, the 12GB Internet package will be RM98 while the iPhone 7 will be priced from RM2,058 and iPhone 7 Plus from RM2,558.

For Celcom First Platinum plan, the 18GB Internet package will be RM150 while the iPhone 7 will be priced from RM1,688 and iPhone 7 Plus from RM2,188. -- BERNAMA