DiGi taps into instant messaging market

DiGi Telecommunications Sdn Bhd (DiGi) is reaching out to more Malaysians who cannot live without mobile instant messaging through an exclusive offer for DG Prepaid Smart Plan subscribers effective Monday.

"From Monday, the promotion offers subscribers an extended reload validity period and unlimited free data charges when using the WhatsApp Messenger, said DiGi in a statement today.

The mobile phone operator's collaboration with WhatsApp Inc has also given DiGi a competitive advantage in enabling customers to better enjoy the most popular mobile messaging service.

Its Head of Products (Consumer and Business) Ting Shiew Han said: “Our DG Prepaid Smart Plan is the first prepaid plan in Malaysia tailored for smartphone users."

He said with every six out of 10 phones sold in Malaysia being a smartphone, DiGi was committed to deliver even better value and more convenience to customers by giving a longer validity period and more value when they sign up for the package and reload.

"We are leveraging on our strategic partnership with WhatsApp Inc to offer free connectivity to their very popular mobile messaging service for customers who use DG Prepaid Smart Plan," he added.

The promotion is applicable for all existing and new DG Prepaid Smart Plan subscribers.

A new DG Prepaid Smart Plan SIM pack worth RM25 is preloaded with over three times more data and validity period compared to the old plan.

"During the promotion period, all data usage via WhatsApp will not be deducted from the subscribers’ Internet data allocation," DiGi added.