Durian sales soar on Shopee live in Singapore

SINGAPORE: Durian sellers on Shopee recorded high viewership and daily orders on Shopee Live, which contributed to over 50 per cent of their overall sales this season with thousands of durian lovers tuned in to each livestream between June 5 and June 18, 2023.

"Durians hold a special place in Singapore's food culture. From as early as May, Shopee observed that durian keywords and the names of top durian sellers started to trend, with more than 100 per cent growth in search volume week-on-week," said Head of Marketing at Shopee, Winston Goh.

"We are pleased to support durian sellers in Singapore and grow their businesses on Shopee Live. Shopee Live has evolved the way durians are bought and sold," Goh said in a statement issued here today.

Running from June to August 2023, Daily Durian Deals on Shopee Live features top durian sellers such as Durian Plantation, Huatyuann and SLH Fresh Fruits, said Shopee.

Buyers can purchase durians at discounted prices with stackable vouchers exclusive to Shopee Live, such as 20 per cent off vouchers, capped at S$15, and receive coin rewards, it said.

With Shopee Live, durian sellers can now tap on Shopee's wide user base to reach out to durian lovers beyond the confines of their physical stores.

The livestreaming platform enables durian sellers to showcase their fruits in real-time and replicate the personalised engagement experience with buyers virtually, said Shopee.

The real-time reviews and seller recommendations also help buyers understand their durian purchases, it said.

In addition, Shopee said durian lovers who tune in to Shopee Live can claim Shopee Coins and voucher incentives when making durian purchases.

Launched in 2019 in response to growing appetite for social commerce, Shopee Live has revolutionised the online shopping experience, enabling brands and sellers to connect with shoppers virtually in authentic and engaging ways in real-time.

-- BERNAMA