Google Malaysia and Astro AWANI join forces to help micro SMEs thrive in the digital sphere

KUALA LUMPUR: Google Malaysia and Astro AWANI today announced they are joining forces to help empower micro enterprises and small medium enterprises (SMEs) to migrate and thrive in embracing the digital sphere.

Through ‘Jiwa SME Google AWANI’, micro enterprises and SMEs can upskill their workforce by participating in workshops and virtual trainings that showcase Google’s digital tools.

This collaboration also aims at boosting knowledge and information sharing among industry players via Astro AWANI programmes such as AWANI745, Agenda AWANI, Niaga AWANI, AWANI Pagi and AWANI Tonight.

Google Malaysia’s Managing Director – Marc Woo said Google has a plethora of digital applications to assist the micro and SME industry in Malaysia.

“Approximately 60 per cent of new digital consumers are from non-urban areas and this reflects the correlation between consumer behaviour and the untapped digital economy potential in non-urban areas," said Woo in a recent interview on Agenda AWANI.

According to Astro AWANI’s Editor-in-Chief, Ashwad Ismail, this effort is in line with the vision of Industry 4.0 to raise quality of life by advocating for digital literacy and digitalisation of businesses.

“With Google’s technological expertise and Astro AWANI’s strength as a news and current affairs powerhouse we hope to empower SMEs and tell stories of how they have successfully transformed amid the COVID-19 pandemic," he added.

The workshops and virtual trainings will be organised by Astro AWANI’s Digital Events arm – LINC (linc.astroawani.com).