Malaysia Airlines announces partnership with Liverpool FC

Through the agreement, Malaysia Airlines will become Liverpool FC's official global airline partner.

According to MAB chief executive office Peter Bellew, this strategic partnership will strengthen Malaysia Airlines' branding through brand awareness on static boards, LED screens during every game at Anfield Stadium, as well as promotions on Liverpool's website, publications, social media and official merchandises.

Besides branding opportunities, Malaysia Airlines also has access to Liverpool players who would act as the airline's ambassadors.

"MAB allocated less than 10 percent of our advertising and promotional budget for this cooperation," said Bellew in a Malaysia Airlines-Liverpool FC joint press conference on Tuesday.

In conjunction with the partnership, Malaysia Airlines will be offering a two-way promotional fare for flights from Kuala Lumpur to London at RM2,499.