Malaysia's advertisement industry growing 5% to 6% year-on-year

The advertising industry in Malaysia is growing at five to six percent on average year-on-year, says Media Specialists Association (MSA).

Among all, digital advertising is developing at the fastest pace of 25-35 per cent every year, followed by pay TV, which has 55 per cent penetration rate among Malaysian homes, the association said in a statement.

"Print and radio advertising have also been experiencing healthy year-on-year growth, making this one of the most exciting and dynamic industries in Malaysia," it said.

The MSA said advertisers in newspapers, print and radio have embraced digital media and technology and have become more imaginative in their approach to remain competitive.

The MSA will hold the 10th Malaysian Media Awards 2014 ceremony on June 19 in Petaling Jaya to recognise good advertisements across various platforms in the industry.