Neelofa - Cashing in on Hijab

THE reality is this; to have a long shelf life as an artiste in Malaysia is tough, what with the onslaught of newer, younger talents appearing constantly all the time. They say ‘package’ is what you need to have to ensure survival, but we cannot deny the fact that the entertainment industry is simply not big enough to be able to accommodate everyone.

Salvation is there, in the form of entrepreneurship and few have managed to achieve the equilibrium so desired by many; to be a brand as well as to have an independently strong and successful brand.

Enter Neelofa, a name that rings synonymous with women empowerment, success and breaking the glass ceiling for Hijabis.

This 28-year-old workaholic from Kelantan is stirring up a storm both as an entertainer and also as a credible businesswoman. Having her in a TV show or film is a sure-fire route to ignite the Malaysian audience, evident by the fact that Suri Hati Mr. Pilot, a TV series where she played the lead role, is one of the highest rated TV shows in the history of Astro.

Click here to read our full interview with the multi-talented Neelofa on AWANI Review.