New BMW 7 Series launched in Malaysia

BMW Group Malaysia introduced the newest editions of the BMW 7 Series – the new 730Li, 740Li and the ActiveHybrid 7L at the BMW Malaysian Open 2013.

The premium automaker’s award winning flagship luxury sedan combines stylish design, luxury, and comfort with top class efficiency and driving dynamics that is the hallmark of a BMW vehicle.

The highlights of the new BMW 7 Series are its upgraded interior with optimised soundproofing, improved ride comfort, new Adaptive LED headlights, and state-of-the-art safety technology to create an in-car experience like no other.

Combined with the world’s most powerful six-cylinder in-line petrol engine, the new BMW 7 Series will set new performance and efficiency benchmarks in the premium segment.

The launch of the new BMW 7 Series also expands on the company’s revolutionary Advanced Hybrid vehicle offerings with the introduction of the BMW ActiveHybrid 7L, the third in the series after the ActiveHybrid 3 and ActiveHybid 5.

The car combines the latest hybrid technology with intelligent energy management systems, enabling significant all-electric operations and reducing fuel consumption by up to 27%.

Cosmetically, this latest morsel from the Bavarian car company features a new all-LED headlight clusters that dominates the front, while a distinctive kidney grille with nine slats on each side, redesigned bumper apron, and indicators integrated into the exterior mirror casings lend the BMW a visibly rejuvenated face which oozes sophistication and elegance.

At the rear, a chrome trim strip between the taillights in the rear apron provides an additional contrast, accentuating the unmistakable appearance of the new BMW 7 Series.

Inside, the BMW ActiveHybrid 7L is further enhanced with superior audio-visual entertainment, boasting the Bang & Olufsen High End Surround Sound System which delivers impeccable sound quality, with 16 loudspeakers and an illuminated centre loudspeaker that can be retracted into the instrument panel for top-class audio-visual entertainment.

At the heart of the new BMW 7 Series is the multi-award winning six-cylinder in-line petrol engine with BMW TwinPower Turbo technology, which teams up with the award winning BMW intelligent eight-speed automatic transmission to significantly reduce fuel consumption and emissions.

For the BMW 730Li, the 3-litre petrol engine delivers a maximum output of 190 kW/258 hp with torque peaking at 310Nm. Fuel economy is 8.7 litres per 100km, with CO2 emission of 202 grams per km making the BMW 730Li 11% more efficient than its predecessor.

The BMW 740Li on the other hand, delivers a maximum output of 235 kW/320 hp with torque peaking at 450Nm. Average fuel savings of 7.9 litres per 100km and CO2 emissions of 184 grams per km make the all new BMW 740Li 21% more fuel efficient than its predecessor.

As BMW continues to push ahead with the development of intelligent hybrid drive systems, the BMW ActiveHybrid 7L is a testament to the capabilities of an enhanced second generation full hybrid drive vehicle. Utilizing the same petrol powerplant as the BMW 740Li, the BMW ActiveHybrid 7L is further augmented by an electric motor which delivers an additional output of 40kW/55 hp, for a total combined output of 260 kW/354 hp.

This allows the car to continue to deliver excellent performance with a 0-100km/h sprint benchmark of 5.7 seconds, but also demonstrate remarkable fuel efficiency under normal driving conditions with an average fuel consumption of 6.8 litres per 100km and CO2 emissions of a mere 158 grams per km.

Further enhancing the exclusivity and dynamic appeal of the BMW ActiveHybrid 7L, the BMW M Sport package is included as a standard, comprising of the M Aerodynamics exterior package, M Sport leather steering wheel with gearshift paddles, as well as M light alloy wheels for a sportier appearance.

BMW dealerships in Malaysia will start taking bookings for the new 7 Series beginning 30th March. Prices have been announced at RM648,800 for the 730Li, RM818,000 for the 740Li and RM938,000 for the ActiveHybrid 7L.