Proton Holdings Bhd held its first-ever virtual launch over the social media, the Saga Anniversary Edition, in conjunction with the 35th anniversary of the Proton Saga.

Unveiled as part of the celebrations, the Saga Anniversary Edition commemorates and celebrates the first Proton Saga delivered in 1985.

The anniversary marked the 4,150,035th car to roll off the line.

The carmaker said only 1,100 units are available of the limited Proton Saga edition which come exclusively in black with yellow highlights on both the exterior and interior priced at RM39,300, the same as the current Saga Premium AT after the zero sales tax rebate.

"The Proton Saga is the car that put Malaysia and therefore our economy on wheels and it is still doing so," said Proton chairman Datuk Seri Syed Faisal Albar in a statement today.

Also unveiled during the launch was the 35th Anniversary Accessories package which includes front skirting, side skirtings, door visors, hood insulator, trunk lid cover and boot tray priced at RM2,035.

Available for purchase separately and compatible with the 2019 Saga model, the anniversary package offers significant cost savings of RM315 as purchasing the parts individually total RM2,350,"said Proton.

Meanwhile, Proton's chief executive officer Dr Li Chunrong said the Saga Anniversary Edition is a special gift for a special occasion to all Malaysians.

"It is our way of saying thank you for supporting the Saga for the past 35 years. Plus, you can order it today by visiting our showrooms or booking it online," he said.

Over the past 35 years, the company has been a catalyst of industrialisation for the national economy, spurring the development of an entire automotive ecosystem making Malaysia one of the few countries in the world to produce its own vehicles.

--BERNAMA