PUC launches eWallet platform 'Presto'

PUC Berhad has launched Presto. Presto is a Social Marketing and eWallet Platform that rewards shoppers with loyalty benefits.

The company claims that Presto also supports sellers’ network by helping them boost brand presence and sales to countless of shoppers. They say this will be done by leveraging social media engagement with measureable return on investment (ROI).

ACE Market-listed company, PUC Berhad (formerly known as PUC Founder (MSC) Berhad) explained that Presto will bring shoppers a new way to save on shopping by earning CASH BACK, at the same time, helps sellers to boost their brand presence and sales to countless of shoppers.

GROUP BUYING MODEL, TRIED AND FAILED?

Presto’s rewards system operates based on a two-pronged approach, allowing shoppers to maximise CASH BACK on a group and personal level. Through group efforts, shoppers have an opportunity to purchase goods or services at selling price by sharing and inviting friends and family to buy. The more people who purchase the item or service, the greater the final CASH BACK amount for all shoppers.

The group-buying model was seen with the now-failed Groupon and Fave. The Presto model will work quite similarly with this model of group buying but will be slightly different in that with Presto, as the company hopes that with greater social engagement, this will negate the lessons learnt from the defunct Groupon model.

PUC says that individuals who put in extra effort to promote deals via their own social media channels be it Facebook, Instagram, WhatsApp, Messenger, WeChat and Weibo, are able to earn extra CASH BACK.

By leveraging the ‘viral’ effect of social media, shared posts on the platforms can promote further awareness and spark conversation of a brand, product or service, helping to drive positive impact on sales for sellers. At the same time, empower shoppers as brand ambassadors that can use their influence and network to reach family members, friends, and followers.

PUC Launches Presto, The Revolutionary Home-grown Social Marketing and eWallet Platform 2/3

SOCIAL MEDIA TRACKING WILL MEASURE ROI CLEARLY

Social media tracking, a key feature made available on Presto, will also assist in identifying latest shopping trends and shoppers’ needs. Insights gathered will help sellers to map out and strategise their business plans, making way for an Online to Offline to Online (O2O2O) model which can enhance engagement and build loyalty among shoppers via two methods, namely:

• Online to Offline – shoppers visit outlet to redeem sellers’ goods
• Offline to Online – sellers reward in-store shoppers for sharing deals on social media

These features highlight the potential that Presto has to amplify sales, raise awareness while building a strong customer base for business of all sizes.

Group Managing Director and Chief Executive Officer of PUC, CHEONG Chia Chou said, “Unlike most e-commerce platforms which only focus on consumers’ needs, Presto ensures that both shoppers and sellers are able to maximise cash back as well as drive sales at prices that sellers are comfortable with. Our aim with Presto is to revolutionise the way we shop and build businesses as we forge ahead with the digital future.”

CHEONG added, “This is a very special moment for us and we see its potential impact, as this revolutionary home-grown service is dedicated towards bringing everyone happier, easier and more enriching lives via our technology.”

Another key element to Presto is its eWallet service which is targeted to go live in early 2018. PUC Berhad’s

wholly-owned subsidiary, EPP Solution, an e-payment services provider for businesses, had earlier received approval from Bank Negara Malaysia for an e-money license in September, subject to the fulfillment of requirements set by the Central Bank.

Presto will first rollout its service in Klang Valley and will extend to other parts of Malaysia in due course.