Shell partners with major carmakers

Shell Helix will be pursuing more strategic partnerships with major carmakers as a key growth strategy for its range of passenger car motor oils.

In a statement today, Shell Helix said it was confident of further growing its market share in both the franchise workshops and after-market segments as it now has a complete portfolio of technologically-superior motor oils portfolio that caters high-performance Continental makes to national cars.

"To-date, Shell Helix has received approvals from a growing list of top-tier manufacturers such as BMW, Ferrari and Hyundai.

"This year, Shell Lubricants became the recommended supplier of genuine BMW engine oil and BMW Group's only recommended global supplier for after-market engine oils," it said.

Shell Helix said Hyundai-Sime Darby Motors (HSDM) would be exclusively using the co-branded Shell Helix motor oils at all Hyundai authorised service centres in Peninsular Malaysia starting this month and in Sabah and Sarawak starting Jan 2016.

Shell Lubricants Malaysia and Singapore general manager, Leslie Ng, said the decision by HSDM was a clear endorsement of the premium quality of Shell Helix motor oils.

"The company was delighted to supply HSDM with high-quality motor oils that offer proven benefits to Hyundai owners in the form of superior engine performance and protection; clearer engines and better fuel economy," he said.

Shell and Hyundai would also continue to work together on technology and innovation to develop new motor oil formulations to meet the needs of Hyundai's expanding range of vehicles, he said.