Tune Talk renews partnership with ONE Fighting Championship

Tune Talk has recently renewed its partnership with ONE Fighting Championship (ONE FC), the largest mixed martial arts (MMA) organization in Asia.

Tune Talk, the country’s fastest growing mobile prepaid operator has once again become the official Telco of ONE FC.

“This is one of the most exciting sponsorship announcements that I’ve made. This partnership will see the activation of ONE FC content across Malaysia at an unprecedented level.

"As a lead up to the biggest fight in Malaysian history in November, ONE FC and Tune Talk will roll out a massive campaign across all media platforms throughout the country. I’m thrilled to be working with Tune Talk and the Air Asia family as our extended partnership signifies another monumental moment for the sport of MMA and ONE FC,” said ONE FC’s CEO Victor Cui in a statement.

Meanwhile Jason Lo, the CEO of Tune Talk said the company is proud to present ONE FC once again in an upcoming event in Kuala Lumpur this November 15.

One the partnership, Lo said Tune Talk is already fully invested in the sport of MMA through the Malaysian Invasion Mixed Martial Arts Tournament (MIMMA) and looking forward to growing together with the sport.

“We continue to see the exciting potential in ONE FC and are proud to be associated with the top organization in Asia. Tune Talk is delighted to once again extend a partnership that benefits the loyal fans of Malaysia,” he said.

ONE FC will be returning to Kuala Lumpur, Malaysia on 15 November, 2013 at Stadium Putra. The inaugural ONE FC Welterweight World Title will be up for grabs as Malaysian Adam Kayoom battles Japanese slugger Nobutatsu Suzuki in one of the most anticipated battles of the year.

Recently, ONE FC has also teamed up with Yahoo as its official digital partner to bring in exclusive and behind-the-scenes content surrounding ONE FC.

The South East Asia-wide partnership will see Yahoo hosting exclusive ONE FC editorial and video content on a dedicated MMA section on the Yahoo Sports website.

Steady stream of ONE FC content like interviews with fighters, videos, match highlights including promotional trailers will be published with breaking news featured regularly on the webpage.

The content will also be translated to several different languages and customized according to each region.

The partnership significantly expands ONE FC’s digital reach, with access to Yahoo users in countries like Singapore, Indonesia, Malaysia, Philippines and Vietnam. For Yahoo, the partnership is another opportunity to deliver innovative and exclusive content experience to a passionate community of sports fans.