Swiss luxury watchmaker Longines opened its first Longines Boutique at Pavilion Shopping Mall in Kuala Lumpur yesterday. The boutique was inaugurated by Indian actor and Longines Ambassador of Elegance, Aishwarya Rai Bachchan.

Aishwarya, crowned Miss World in 1994, remains an eternal beauty queen. She has been endorsing Longines for more than 13 years, quite possibly the longest- standing celebrity brand endorsement in the world!

Speaking exclusively to AstroAWANI prior to the launch, Aishwarya said she was grateful for all her well-wishers around the world. She spoke warmly of her trips to Kuala Lumpur where the spicy cuisine is similar to Indian cuisine.

Watch out for the full interview coming soon with Aishwarya on AstroAWANI channel 501.

Meanwhile, check out these images from the grand opening yesterday.

Aishwarya

Aishwarya Rai

Longines promotion by Aishwarya Rai