Dutch scientists are recreating the deaths of some of the world's most famous personalities by reconstructing their last moments using scents and sounds.
From the sweet smell of Jacqueline Kennedy's perfume mingled with the scent of John F. Kennedy's blood to Whitney Houston's last drug-fuelled moments in a Beverly Hills bathtub, scientists at Breda university say they offer visitors a unique, if somewhat macabre, historical snapshot.
"We all have seen the images of JFK's assassination, but what did it smell like?" asks Frederik Duerinck, from the communication and multimedia design faculty of Breda's Avans university of applied sciences.
To find out, visitors with a sense of the morbid are invited to lie in a series of four silver metal boxes similar to those found in a morgue.
The boxes, which are pitch-dark inside, are rigged with pipes leading to bottles containing pressurised smells.
A soundtrack is played and on queue different scents are released into the box to recreate a specific "final moment."
For around five minutes, visitors can relive the smells and sounds believed to have surrounded four people whose deaths are etched into the world's collective memory: Kennedy (1963); Princess Diana (1997); Moamer Kadhafi (2011) and Whitney Houston (2012).
Strong chemical odour
For instance, those wanting to experience Houston's final moments are transported to a bathtub at the upmarket Beverly Hills hotel where the diva died in February 2012 at age 48.
A coroner ruled that the singing legend died of accidental drowning, with cocaine and heart disease listed as contributing factors.
To the sounds of splashing water and Houston's voice, a visitor first gets a whiff of generic cleaner, used in hotels around the world, followed by the olive oil the singer used in her tub.
Then a strong chemical odour, similar to that of cocaine fills the box, grabbing its occupant by the throat, followed by the sound of rushing water and then silence.
"Smell is rarely used in communication and we wanted to explore its uses," said Duerinck. "It's a very powerful means of communication."
Scientists have proved that smells are linked to the part of the brain that regulates emotion and memory.
Odours are often used in the retail industry to trigger a buying mood in customers.
"Who doesn't want to buy a loaf after catching a whiff of fresh bread?" said Duerinck, who together with other lecturers and students has put together an inventory of odours and is devising new ways of using smell: for instance in story-telling.
"It's quite surprising and spectacular," said Riks Soepenberg, 31, who experienced a recreation of Kadhafi's last moments as the former Libyan strongman was hunted and killed by rebels in October 2011.
"You can watch the pictures as many times as you want, it's just not the same thing," he said of the attack on Kadhafi's convoy, forcing the long-serving leader to hide in a drainage pipe before being murdered.
'I felt myself being hunted'
"I almost felt myself being hunted," said Soepenberg.
In the coming months the installation will be taken across Europe.
"We've conducted extensive research," said Wander Eikenboom, another lecturer at Avans about the authenticity of the experience.
"There's already a lot of information available on the Internet, such as what perfume Jackie Kennedy or JFK were wearing," said Eikenboom.
"Whitney Houston's autopsy report for instance, is also available," he added.
But the scientists admit battling to recreate the right scent for Jackie Kennedy's perfume, which is no longer made.
"We had to rebuild something that resembled it as closely as possible," said scientist Mark Meeuwenoord.
The inventors of the "final moments" smells said in any case, exact historical accuracy was not their aim.
Rather, they wanted to explore new ways of "smelling" old stories.
AFP
Sun Dec 28 2014
A visitor tests one of the "Famous Deaths" installations in Breda on November 25, 2014. - AFP Photo/Nicolas Delaunay
US military plane deporting Indian immigrants lands in India
The Trump administration has increasingly turned to the military to help carry out its immigration agenda.
Trump's Gaza plan for 'Riviera of the Middle East' triggers international condemnation
Countries from Russia, China, Spain, Ireland and the UK say they continue to support the two-state solution.
US Postal Service suspends inbound parcels from China, Hong Kong
Trump's crackdown on de minimis would make the products sold by the likes of Shein and Temu more expensive.
US plan to take over Gaza: Malaysia's stance on Palestine unchanged - PM
Datuk Seri Anwar Ibrahim says Malaysia's stance remains the same as that of other Islamic countries.
US freezes funding for security mission tackling Haiti's gangs
More than $13 million in US funding for an international security force helping fight armed gangs in Haiti has been frozen, the UN says.
Over 40,000 civil servants at high risk of mental health issues - Zaliha
A total of 44,901 civil servants were screened under Public Service Psychological Health Digital Profiling System, says Dr Zaliha Mustafa.
India's Modi takes 'holy dips' at Maha Kumbh, week after stampede killed dozens
Security personnel stood in the water nearby while thousands of people crowded the banks to watch the prime minister perform the rituals.
Philippine Congress endorses impeachment complaint against vice president
Vice President Sara Duterte would be the Philippines' second most senior official to face removal from office.
What is a sovereign wealth fund?
Sovereign wealth funds are investment vehicles owned by countries.
[COLUMNIST] Rising above Trump tariffs: How a resilient global economy outlasts US protectionism
The current alarm over Trumps tariff threats overlooks a key point: global markets are resilient and adaptable.
Khazanah reports RM5.1 billion operating profit for 2024
Khazanah records RM103.6 billion NAV in 2024, driven by strong domestic investments and strategic growth.
Washington, DC officials identify 66 of 67 victims of midair collision
Work continues by the US Army Corps of Engineers to remove the airplane wreckage from the Potomac River.
Government to further strengthen ASEAN's readiness in finalising DEFA
Malaysia is focusing on two main approaches to facilitate the DEFA negotiation, says Liew Chin Tong.
Trade war will not hinder Malaysia’s GDP growth for 2025 - Rafizi
The finance ministry has projected Malaysia's GDP to grow between 4.5 and 5.5 per cent in 2025.
Trump administration considers adding Shein, Temu to 'forced labor' list, Semafor reports
The move comes after China imposes targeted tariffs on US imports and warnings of possible sanctions against firms like Google.
Thailand to cut power to Myanmar border areas linked to scam centres
Evidence shows transnational crime syndicates in Myanmar's Tachileik, Myawaddy, Payathonzu, that are possible power cut targets.
Trump reimposes 'maximum pressure' on Iran, aims to drive oil exports to zero
Trump signs the presidential memorandum reimposing Washington's tough policy on Iran that was practiced throughout his first term.
FACTBOX: Trump proposes US takeover of Gaza
Here are some remarks that US President Donald Trump made and questions that he answered during a press conference.
Singapore passes law against foreign interference in race-based organisations
Under the Racial Harmony Bill, race-based groups must disclose foreign and anonymous donations, affiliations, and leadership.
Malaysia, Uzbekistan agree to elevate ties to strategic partnership
Malaysia and Uzbekistan noted active cooperation on key issues within international bodies, especially the UN and OIC.