Emma Watson's 'Beauty and the Beast' breaks teaser trailer record

Disney's minute and a half clip for "Beauty and the Beast" has proven itself a masterclass in no-spoiler scene setting, and has been rewarded for its efforts with over 90 million views within its first 24 hours of availability.

A reimagining of both a classic fairytale and a previous Disney movie -- the third in a row after 2014's "Maleficent" and 2015's "Cinderella" -- March 2017's "Beauty and the Beast" is responsible for the most successful teaser within a 24-hour time period, putting it past the first teaser for previous record holder "Star Wars: The Force Awakens."

The four next most-viewed teasers are also for Disney films, whether via Walt Disney Pictures, Lucasfilm, or Marvel Studios.

The debut clip for "Star Wars: The Force Awakens" gathered 88 million views within its first 24 hours, the first teaser for May's "Captain America: Civil War" accumulated 61m views in the same timeframe, and a second "Star Wars" teaser climbed to 55m.

"Avengers: Age of Ultron" is now the fifth most viewed teaser within a 24-hour period, having attracted 34 million views following its October 2014 release.

So where did those "Beauty and the Beast" views come from?

It may be a surprise to some, but the lion's share came not through official Disney channels but via the film's star, Emma Watson.

Still extremely well known for all eight "Harry Potter" films and, more recently, advocating for gender equality, Watson leads an impressive cast in "Beauty and the Beast" -- one which includes Emma Thompson (also of "Harry Potter"), Ian McKellen ("The Lord of the Rings" trilogy) and Ewan McGregor (the "Star Wars" prequel trilogy).

As of May 25, 2016, the teaser uploaded to Facebook by Emma Watson's own page has received over 45 million views, supported by more than 875,000 shares and 180,000 comments -- both of which help bring further attention to the reel. Her Facebook page has 33 million likes, giving her posts direct access to those people's Facebook feeds.

In comparison, the official Beauty and the Beast Facebook page drew in some 15 million views, and the official Disney Movie Trailers account on YouTube contributed 9m views to the total count; the company's general Facebook account notched 3.5m views of the teaser.

While Twitter doesn't publicly disclose video views, its clips play automatically by default, like Facebook's. If its shares-to-views ratio is anything like Facebook's as well, then the "Beauty and the Beast" Twitter teaser could have been viewed around 2 million times.