'The Malaysian music industry may end' - Sheila Majid

Astro Awani
June 21, 2015 13:26 MYT
SHEILA: Music is more than just a place for entertainment as it touches the senses, build character and teach people to better understand the human emotions.
Malaysians do not pay high respect towards Malaysian musicians and those involved in the industry, said Datuk Sheila Majid.
The legendary singer also expressed her concern that should this continue, it will one day shorten the lifespan of the Malaysian music scene.
In conjunction with the 30th anniversary of her involvement in the the local and international music industry, Sheila shared a rather ‘sad’ story of the current situation faced by the music industry.
“The public needs to know how important it is to extend an artiste’s longevity in the industry. We cannot say we like a certain artist but still download their works for free and request for a free show.
“How can the artiste continue with his or her career? Isn’t that their livelihood?” expressed Sheila when contacted by Astro AWANI.
According to her, the public's continuous hope for artistes to produce great works but in return refuse to pay the price they will cause these artistes to lose their investment returns.
She added, just liking an artiste does not generate income.
“The music in Malaysia do not get the respect it deserves. One day, the music industry in Malaysia will die,” she said.
MORE THAN ENTERTAINMENT
Sheila also urged the people to reflect on this question:
'What are the things people do in their every day life – from when they they wake up and getting ready to start the day. Is it not switching on the radio and television?'
"In many aspects of life, we expect music and its effects. Then imagine life without sound and melodies, everything will be boring," said Sheila.
According to her, music is more than just entertainment as it touches the senses, build character and teach people to better understand the human emotions.
"That's what we lack. In this country, when we talk about entertainment, people only think about slapstick comedy. Music is increasingly ignored and it is even no longer taught at schools.
"We need the support of the government and the public to revive the industry. The entertainment world is not just about slapstick and gossip,” Sheila said.
Sheila admits to feeling jealous with the success experienced by the music industry in neighbouring countries, particularly in Indonesia, and the strong influence of the K-Pop movement which gets the strong support of the Korean government.
"You think the K-Pop is new? It has already been planned a long time. The Korean government spent billions of dollars to upgrade their arts industry, including education on the arts and music among school children.
“They also ask their musicians to take on English courses. Look at their first product which is singer Rain,” said Sheila.
STAYING POWER
When asked to share her her ways of staying relevant in the local music industry, Sheila said it requires patience and determination.
“I have no special recipe for staying this long. You have to love what you’re doing. More than that, the true fans are the motivating factor because they are the ones who will support your work,” said Sheila.
According to her, in times when there is a local of sponsors to support local talents, musicians like herself are only armed with a strong determination and passion in the field.
“That’s what makes an artiste to continue in the industry. They continue to exist because of their interest, commitment and discipline.
“This is definitely not a glamorous life. If you’re hoping for that, you will be disappointed,” Sheila said.
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