Psy, who set off a global sensation with "Gangnam Style," tried out a fresh sound Sunday as he released a hip-hop tale of drunken debauchery co-starring rap legend Snoop Dogg.
Entitled "Hangover," the South Korean star's new song returns to the "Gangnam Style" theme of material excess but eschews the giddy K-Pop arrangements of his 2012 megahit for more minimalist hip-hop beats.
The video features Psy and the notoriously hard-partying Snoop Dogg on a night of intense boozing. The subject matter is apparent from the video's first moments in which Psy vomits in a toilet bowl, only to start tapping his hands to the rhythm as Snoop Dogg jumps out of a bathtub revved up to party.
In a line that could quickly become a favorite in late-night bars the world over, the song goes: "The party's over! It ain't over!" and, "Drink it up and get sick. Bottoms up, get wasted."
The video takes the duo on a beer-sodden adventure through Seoul's rambunctious nightlife. At one point, young women twerk to the music and later Psy and Snoop Dogg skip through the streets with two flirtatious middle-aged women they met at a karaoke bar.
Psy released "Hangover" on YouTube, an appropriate forum for him after "Gangnam Style" became the most viewed music clip ever on the video-sharing site with more than two billion views.
In an elaborate roll-out for the video, Psy and Snoop Dogg also appeared on a special edition of the "Jimmy Kimmel Live!" comedy show in Los Angeles broadcast before game two of the National Basketball Association finals.
Psy, whose real name is Park Jae-Sang, said that he and Snoop Dogg wrote the song through online collaboration and filmed the video together in Seoul in just 18 hours of production without breaks.
Psy said that he initially telephoned Snoop Dogg to pitch working together.
"He said, 'What is the title of the song?' And I said, 'Hangover,' and he said, '"I'm doing it,'" Psy said.
Snoop Dogg said that he "felt like I was in an action movie" by shooting a video in Asia.
"For me, it was awesome, because I've always wanted to be in a martial arts movie," he said.
For the show, host Kimmel, Psy and Snoop Dogg appeared together at a Los Angeles karaoke club where Psy performed Snoop Dogg's signature 1994 hit "What's My Name?" and the South Korean star delighted the crowd by putting on his horse-riding-like dance moves from "Gangnam Style."
The "Gangnam Style" dance has spawned myriad imitations in videos around the world, in a global success all the more surprising as -- unlike "Hangover" -- the song is in Korean.
"Gangnam Style," however, is at its root satirical, poking fun at the quest for material wealth and status epitomized by Seoul's tony Gangnam district.
AFP
Mon Jun 09 2014
Psy released "Hangover" on YouTube, an appropriate forum for him after "Gangnam Style" - File pic
ISIS Malaysia's perspective of Budget 2025
An excellent rakyat-centric budget under the overarching principle of a caring and humane economy.
Budget 2025: Record increase in STR, SARA aid initiatives
The government will provide a significant boost to the Sumbangan Tunai Rahmah (STR) and Sumbangan Asas Rahmah (SARA) initiatives next year.
Budget 2025: EPF contributions to be made mandatory for foreign workers – PM Anwar
The government plans to make it compulsory for all non-citizen workers to contribute to the Employees Provident Fund (EPF).
What policies to expect from Indonesia's new President Prabowo
Prabowo will be open to foreign investment, his aide has said, such as by offering investors management of airports and sea ports.
Budget 2025: Govt allocates RM470 mil to empower women's participation in PMKS
The Women's Leadership Apprenticeship Program will be intensified as an effort to produce more female corporate personalities.
Israel sends more troops into north Gaza, deepens raid
Residents of Jabalia in northern Gaza said Israeli tanks had reached the heart of the camp, using heavy air and ground fire.
Indonesia ramps up security ahead of Prabowo's inauguration
Prabowo Subianto will be sworn in as Indonesia's president on Sunday with Vice President-elect, Gibran Rakabuming Raka, also taking office.
Immediate allocation of RM150 mil for local authorities, DID to tackle flash floods
Datuk Seri Anwar Ibrahim said this allocation is intended to address the recent flash floods that hit the capital and several major towns.
Budget 2025: Sabah, Sarawak to continue receiving among highest allocations - PM
Sabah and Sarawak continues to be prioritised under Budget 2025, with allocations of RM6.7 billion and RM5.9 billion respectively.
NFOF will be operational in November 2024 with funding of RM1 bil
PM Anwar Ibrahim said NFOF will support venture capital fund managers to invest in startup companies with RM300 million set aside for 2025.
Minimum wage to increase to RM1,700 effective Feb 1, 2025
The Progressive Wage Policy would be fully enforced next year with an allocation of RM200 million, benefiting 50,000 workers.
Bursa Malaysia ends higher on Budget 2025 optimism
The benchmark index, which opened 1.85 points higher at 1,643.29, moved between 1,641.71 and 1,649.31 throughout the trading session.
Five important aspects relating to people’s lives in Budget 2025 - PM
The focus is on driving the MADANI Economy, speeding reforms, cutting red tape, raising wages, and tackling the cost of living.
Economic outlook: Govt plans to leverage, expand existing city transit system
The expansion aims to provide a more efficient and reliable public transportation network, reduce congestion, and improve accessibility.
Economic outlook: Budget 2025 to lay foundation for a digital-driven economy
The report said Budget 2025 will entail efforts to position Kuala Lumpur as a top 20 global startup hub by 2030 through the KL20 initiative.
Economic outlook: Corruption and lack of accountability hinder economic progress
Special Cabinet Committee on National governance is established to curb corruption, law reforms to modernise outdate regulations, MoF said.
National Wages Consultative Council will be strengthened
The govt will also incentivise hiring women returning from career breaks, offer job matching and improve care services facilities.
Economic outlook: Ensuring 11 years of compulsory education for all children
Budget 2025 will continue prioritising upskilling and retraining initiatives to equip workers with the latest skill sets necessary.
Consolidated public sector projected to record lower surplus of RM41.7 bil 2024
The MoF said the consolidated general government revenue is estimated to increase slightly to RM384.7 billion in 2024.
PM announces substantial Budget 2025 hastening Malaysia to become Asian economic powerhouse
Datuk Seri Anwar Ibrahim said it would create jobs and also tackle financial leakages to enhance public spending efficiency.