Many have turned this into a business opportunity as Rajinikanth's Kabali T-shirts, sweaters and mugs are sold mainly online.
In Malaysia, Rajinikanth fans have been sporting beards, as donned by the star in the new film.
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"When I was 10, I found out that I had the same birth date as Rajinikanth. Ever since then I have become his fan," he said.
"When I first saw Kabali poster and Rajinikanth with
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He said it was difficult to maintain the beard as he has always been a clean-shaved person.
"I will shave my beard after watching the movie. And I hope Rajinikanth will star in more movies," he said.
For K.R Pavitra, the idea of a nail art featuring Rajinikanth in Kabali came when she went for her regular manicure-pedicure treatment.
"I was googling for some nail art idea when I saw the
She said one nail art took 30 minutes to complete.
"I grew up with a lot of cousins and relatives who are die hard fans of Rajinikanth. So, I guess that's where my adoration for the star came from," she added.
Pavitra said she had also spent the 30 minutes explaining to the manicurist all about the actor.
"I am a die-hard fan of the
In 'Kabali', Rajinikanth whose real name is Shivaji Rao, plays the role of a crime don in Malaysia known as Kabaliswaran, the name of the movie.
The 'Kabali' sensation was felt in Malaysia when '
The film also features local actors, namely Datuk Rosyam Nor, Norman Hakim, Zack Taipan and Tony Kassim as well as popular Taiwan actor Winston Chao.
READ: Rajinikanth's 'Kabali' trailer release generates buzz among
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The Malay version of 'Kabali', will be shown on the silver screen on July 29.
The original Tamil version will be screened simultaneously worldwide on Friday.