KUALA LUMPUR:Do you know the guy in the photo?

I bet you don't. But I'm sure if I mention the people he has been working with, you would shriek to the top of your lungs in excitement.

Let me name some: Big Bang, Girls' Generation, Super Junior, Wonder Girls. Ring a bell?

He is no other than Jang Jae Hyeok, a famed director, especially in the Korean music and film industry.

This time, Jang ventured into a slightly different path by directing a Korean-inspired web series, in collaboration with leader in mobile technology and digital solutions, SAMSUNG. Yes, it does sound rather interesting, doesn't it?

'Wind Chimes in a Bakery' is a boy-meets-girl love story between Adam and Sue - Adam, the boy with nothing but a dream and a Sue, a girl with everything but love. The story follows Adam after a tragedy in Sue's life, as he recalls the best moments they had together.

And these moments don't go unnoticed, as they have their SAMSUNG Galaxy S4 to capture it all. Unlike any other love stories, not only we have the two main characters, Adam and Sue, but also the third preeminent - yet, subtle - role that is the gadget itself: Samsung Galaxy S4.

Some of you might be wondering, why does it have to be Korean-inspired?

"The reason is that we wanted to make sure that it's Korean-inspired because we felt that as mentioned earlier, it's very emotional, but we still want to inject local flavor to it. Therefore thats why we use local actors and Korean director to gel it all together,” said SAMSUNG Head of Mobile Phone Division, Vincent Chong.

As for director, Jang Jae Hyeok, he was drawn to the script of Wind Chimes in a Bakery as he was passionate about stories that inspire possibilities. He believes that love evokes the strongest and purest emotions in audiences. He felt a strong calling to push the boundaries of Korean drama for all Malaysians.

wind chimes

Watch out for Wind Chimes in a Bakery's first episode which will be aired on SAMSUNG Malaysia's YouTube channel on Saturday, 20 July 2013. And a new episode will air every Saturday for 8 consecutive weeks.



For more information on Wind Chimes in a Bakery, please visit SAMSUNG Malaysia's YouTube channel: http://www.youtube.com/SamsungMalaysia or visit SAMSUNG Mobile Malaysia's Facebook page at http://www.facebook.com/samsungmobilemalaysia .