Justin Bieber, Rihanna to perform at MMA fights?

Well, Asia's largest MMA promotion, ONE Championship is set to make that happen in its collaboration with global music industry giant Universal Music Group (UMG).

ONE Championship has recently inked a deal with UMG to collaborate and bring Asia's sports and entertainment scene to whole new level.

The collaboration will see blockbuster concert performances by UMG artists as part of ONE Championship's live MMA events, bringing together the intense, adrenaline-pumping action that ONE Championship has become known for, along with UMG's world-class musical productions.

ONE Championship CEO, Victor Cui in statement Friday said ONE Championship and UMG are a natural fit of two global leaders in their respective industries.

"ONE is the largest and most prolific MMA promotion in Asia, while UMG is the world's leading music company.

"Working together will result in new innovations to bring fans to the next level of entertainment, one that they have never experienced before," he said.

Cui also described the energy of ONE Championship's MMA events as akin to that of a live rock concert.

"Now, we are literally putting the two together, bringing the best of the music world to our fans," he added.

Apart from above mentioned artistes, UMG's roster also includes Maroon 5, Katy Perry, Lady Gaga, Kanye West and many more.

Meanwhile, Universal Music managing director for Singapore and Malaysia, Kenny Ong said the concerts would likely take place in Malaysia, Singapore, Vietnam, Myanmar, Cambodia, Philippines and Indonesia.

"Imagine live ONE Championship events decked out with the best local and international music, that's what fans can expect!" he said.