Lucasfilm announces multi-brand campaign for 'Star Wars: The Force Awakens'

Several major global brands will launch creative promotional campaigns for the release of "Star Wars: The Force Awakens."

Lucasfilm has announced that it is collaborating with seven global brands for the launch of "Star Wars: The Force Awakens": Covergirl, Max Factor, Duracell, FCA US, General Mills, HP, Subway and Verizon. The movie debuts in theaters on December 18.

Lynwen Brennan, General Manager of Lucasfilm, says: "Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience 'Star Wars: The Force Awakens.'"