Awani International
  • LIVE
  • Videos
  • US-China
  • BRICS-RT
  • ASEAN
  • West Asia
  • Shows
  • Podcast
  • BM
    EN
  • LIVE
  • Login
  • BM
    EN
  • LIVE
  • Login
Awani International
  • LIVE
  • Videos
  • US-China
  • BRICS-RT
  • ASEAN
  • West Asia
  • Shows
  • Podcast
The end of the European Union is nigh: Greenland proves it
Trump's Greenland threat puts Europe Inc back in tariff crosshairs
Europe won't be 'blackmailed' by Trump tariffs, says Danish PM
  • PRIVACY POLICY
  • TERMS OF USE
  • ADVERTISE WITH US
  • INVESTOR

Astro AWANI | Copyright © 2025 Measat Broadcast Network Systems Sdn Bhd 199201008561 (240064-A)

Pharrell Williams to launch fragrance

AFP RELAXNEWS
AFP RELAXNEWS
20/09/2013
08:21 MYT
Pharrell Williams to launch fragrance
The 21st century renaissance man has revealed he's working on a new fragrance collaboration, as well as a mystery project with architect Zaha Hadid.
Designer, musician, producer and artist Pharrell Williams is currently hard at work on a new fragrance, according to a recent interview with Details Magazine.
After five number-1 singles, 17 top-10 hits, and a number 1 album as a musician and producer, he's now turned his attention to tickling our olfactory glands rather than our eardrums. Details about the project are currently patchy, with Williams keener to riff on the inspirations behind his work:
"We're not actual creators -- we're just vessels, pulling from inspiration," he explains. "Sometimes it comes from oblivion, sometimes it, like, walks by me. But again, it's not within you. You're just an observer, and your job is like a stenographer -- you're capturing things. I'm a recording artist, in all I do."
We're intrigued to find out what fragrances he's been 'recording' of late: "I create based on what I feel like is missing," he adds in the interview, leading us to suspect that whatever emerges from the project, it will come with something of a twist.
The news comes hot on the tails of his latest fashion collaboration, a partnership with French luxury brand Moncler on a men's and women's eyewear collection, which was announced earlier this month. Williams also produced a successful jewelry collaboration titled 'Blason' with Louis Vuitton in 2008.
Related Topics
#Pharrell Williams
#Zaha Hadid
Must-Watch Video
Stay updated with our news