Seth Rogen in talks to develop 'Where's Waldo' live-action film

A live-action film based on the book series "Where's Waldo?" is headed to the big screen.

According to Variety, Seth Rogen is in talks to produce the film adaptation of the British book series created by British illustrator Martin Handford.

In the books, readers are challenged to find Waldo (Wally in the UK) in his characteristic red and white striped shirt and glasses among a sea of similarly-garbed characters.

Rogen is reportedly in talks to produce for MGM through his Point Grey Pictures studio with Evan Goldberg.

"Where's Waldo?" has already been made into an animated TV show.