Dolce&Gabbana seeks over $600M damages from 2 US bloggers

The suit was filed in Milan civil court in 2019 but only became public this week when the bloggers posted about it on their Instagram account, Diet Prada. Their feed is widely followed in the fashion world for its cutting commentary on unoriginality in designs and on social issues.

“This whole case is a way of trying to silence Diet Prada, and to silence Tony (Liu) and Lindsay (Schuyler) personally,’’ said Susan Scafidi, director of the Fashion Law Institute at Fordham Law School, which is coordinating the bloggers' defense.

Lawyers for Dolce&Gabbana reached by the AP declined to comment on the case.

The case dates back to November 2018, when Dolce&Gabbana faced a boycott in Asia after outrage over what were seen as culturally insensitive videos promoting a major runway show in Shanghai and subsequent posts of insulting comments in a private Instagram chat.

The show was canceled in the backlash, which included retailers pulling Dolce&Gabbana merchandise and Asian VIPs disavowing the brand.

Designers Domenico Dolce and Stefano Gabbana initially said that Gabbana’s account had been hacked. The two later appeared in a video apologizing to the Chinese people.

“A public apology and a quiet lawsuit really cancel each other out in my mind,’’ Safidi told The Associated Press on Saturday.

Italian defense attorneys filed a brief this week in Milan civil court, arguing that Italy is not the correct venue for the case, given that the blog is produced in the United States and the alleged damages occurred in Asia.

The fashion house is seeking damages totaling more than half a billion euros, Scafidi said.

She said the fashion house is seeking 450 million euros spent to restore brand image since 2018 and damages of 3 million euros for the company and 1 million for Gabbana, to whom the remarks were attributed. The suit also seeks more than 8.6 million euros for the cancellation of the Shanghai show, another 8.6 million euros for staff expenditures and 89.6 million euros for lost Asian sales from November 2018-March 2019.

Since going public, Diet Prada, which has over 2.5 million Instagram followers, has raised more than $38,000 for its defense.

In a statement, Liu and Schuyler both said they would not allow their platform, which has also been vocal about the #MeToo movement, Black Lives Matter and recent attacks on Asians in the United States, to be silenced by lawsuits.

“Diet Prada will continue to be a platform to elevate these crucial issues,” Liu said.