A growing number of YouTube channels are generating over $10,000

YOUTUBE is reporting some results from an assessment of its activities. The platform noted significant growth in the number of channels generating more than $10,000 a year. The past year was also punctuated by the success of Shorts. We take a closer look.

Up 40%. That's the increase in the number of channels generating more than $10,000 a year in 2021, according to an open letter from YouTube's CEO. The 40% increase was observed compared to the year 2020 and was drawn from all across the world. The exact number of channels in this category, however, has not yet been released.

Susan Wojcicki was enthusiastic about how the streaming platform was helping monetize content for its creators. Despite the pandemic, YouTube had a real impact in the world economy. More than 800,000 jobs were supported thanks to YouTube in Australia, Brazil, Canada, South Korea, the United States, Japan, and in the European Union. The head of the platform revealed these observations by referencing a series of reports published by Oxford Economics.

Wojcicki also hailed the success of Shorts, the short-form videos similar to those seen on TikTok. The tool has proved to be a big draw for viewers, with 5 trillion views being counted from its launch in 2020.

For 2022, the CEO is already betting on podcasts and NFTs, which are currently on the rise. YouTube fully intends to exploit their possibilities for its platform. She said: "As podcast usage continues to grow, we expect it to be an integral part of the creator economy." To be continued...