INTERNATIONAL
Japan’s quiet strength: Post-modern governance, traditional discipline, and the deep resources of civilisational soft power
Japan's quiet strength lies in its blend of modernity and tradition, making its soft power a stabilising force in an era of global disorder. - REUTERS
SOFT power is often misunderstood as visibility. It is confused with popularity, branding, or the ability to dominate global attention cycles. In this narrow reading, soft power rises and falls with trends—today amplified by social media, tomorrow forgotten.
AI Brief
Japan’s influence operates on an entirely different register.
At its most durable level, soft power is civilizational. It is embedded not in slogans or spectacles, but in how a society governs itself, disciplines its freedoms, and reconciles modern complexity with inherited values. By this measure, Japan possesses one of the deepest reservoirs of soft power in Asia today—precisely because it is post-modern without being unmoored from tradition.
Japan demonstrates that technological sophistication does not require social disorder, and that modern governance does not demand cultural amnesia. This balance is neither accidental nor cosmetic. It is the product of institutions that have matured rather than merely expanded.
Tokyo is the clearest illustration of this paradoxical strength. It is among the world’s most advanced megacities, yet it functions with a level of predictability that defies its scale. Public transport runs with near-ritual precision. Urban density does not collapse into chaos. Compliance with rules is not enforced through intimidation, but sustained through habit and shared expectations.
This is not a surveillance-driven order. It is a trust-based order.
In post-modern societies elsewhere, complexity often overwhelms institutions. Japan shows the opposite: complexity disciplined by continuity. Citizens internalise rules because institutions have earned credibility over time. This produces a form of stability that visitors sense immediately—and that neighbours quietly respect.
Kyoto reinforces this lesson from a different angle. It reveals how tradition can function as a governance resource rather than a developmental obstacle. Historical preservation in Japan is not sentimental theatre. It is institutionalised restraint. By embedding memory into everyday life, Japan limits the excesses that often accompany rapid modernisation.
In much of Asia, states struggle with the tension between progress and identity. Japan demonstrates that this is a false dilemma. Tradition, when disciplined rather than romanticised, can anchor modern governance rather than slow it down.
Even Japan’s darkest historical chapter has been transformed into a source of moral authority. Hiroshima projects a form of restraint rarely seen in international politics. Memory is neither erased nor weaponised.
Responsibility is acknowledged without being turned into an accusation. This measured posture generates credibility precisely because it avoids spectacle.
Such restraint is increasingly rare in an era where grievance is often mobilised as leverage.
What ultimately distinguishes Japan’s soft power, however, is its inward orientation. It is not designed for export. Japan does not prioritise external admiration while tolerating internal erosion. Instead, it insists on coherence at home before credibility abroad.
This is where Japan’s civilizational advantage becomes most evident.
The rule of law in Japan is not episodic. It is not activated only during crises or politicised moments.
Enforcement is consistent, predictable, and largely immune to populist pressure. The absence of theatrics is precisely what gives the system legitimacy.
This extends decisively into the digital realm.
At a time when cyber fraud, online scams, and transnational criminal syndicates have proliferated across Asia, Japan treats digital space as an extension of public order rather than an ethical void. Online crime is not trivialised. Technological innovation is not allowed to outrun legal responsibility. Zero tolerance applies not as a slogan, but as an institutional practice.
This has regional implications.
States that fail to regulate their digital and financial ecosystems export instability to others. Japan’s refusal to allow criminal networks to embed themselves internally reduces spillover risks for the wider region. In this sense, Japan’s soft power functions as a public good. It stabilises by example rather than by enforcement.
Crucially, Japan does not attempt to universalise its model through pressure or conditionality. It does not lecture. It does not moralise. Its influence operates through demonstration rather than instruction.
This is why Japan’s civilizational power remains persuasive even in societies that do not share its political system or cultural background. The appeal lies not in imitation, but in reassurance—that high-trust governance is still possible in ageing societies, advanced economies, and technologically dense environments.
In a strategic landscape increasingly shaped by coercive diplomacy, loud signalling, and zero-sum posturing, Japan’s approach stands out precisely because it is understated. Authority is exercised through restraint.
Credibility is built through consistency. Influence accumulates quietly.
Post-modernity in Japan has not dissolved norms. It has refined them.
Tradition has not frozen innovation. It has disciplined it.
This synthesis gives Japan a form of soft power that is resilient to shocks. Demographic ageing does not erode it. Economic maturity does not weaken it. Even geopolitical turbulence does not easily dislodge it.
In an Asia unsettled by great-power rivalry, contested maritime spaces, and anxieties surrounding Taiwan, Japan’s example carries particular weight. It reminds the region that stability is not merely a product of deterrence, but of institutional trust built patiently over time.
Japan’s influence does not demand attention.
It attracts it.
Because it is rooted not in ambition, but in civilizational confidence—one that governs firmly without cruelty, preserves tradition without stagnation, and navigates modernity without losing moral bearings.
In an age of disorder, that quiet strength may prove to be Japan’s most enduring strategic asset.
Phar Kim Beng, PhD, is Professor of ASEAN Studies and Director of the Institute of Internationaliation and ASEAN Studies (IINTAS) at the International Islamic University Malaysia.
** The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the position of Astro AWANI.
Your gateway to global news, insights, and stories that matter.
AI Brief
- Japan's soft power stems from trust-based governance, technological sophistication, and cultural continuity.
- Institutions balance modern complexity with tradition, creating stability and credibility without coercion.
- Japan's model of restraint and rule of law offers a civilisational advantage that strengthens regional security.
Japan’s influence operates on an entirely different register.
At its most durable level, soft power is civilizational. It is embedded not in slogans or spectacles, but in how a society governs itself, disciplines its freedoms, and reconciles modern complexity with inherited values. By this measure, Japan possesses one of the deepest reservoirs of soft power in Asia today—precisely because it is post-modern without being unmoored from tradition.
Japan demonstrates that technological sophistication does not require social disorder, and that modern governance does not demand cultural amnesia. This balance is neither accidental nor cosmetic. It is the product of institutions that have matured rather than merely expanded.
Tokyo is the clearest illustration of this paradoxical strength. It is among the world’s most advanced megacities, yet it functions with a level of predictability that defies its scale. Public transport runs with near-ritual precision. Urban density does not collapse into chaos. Compliance with rules is not enforced through intimidation, but sustained through habit and shared expectations.
This is not a surveillance-driven order. It is a trust-based order.
In post-modern societies elsewhere, complexity often overwhelms institutions. Japan shows the opposite: complexity disciplined by continuity. Citizens internalise rules because institutions have earned credibility over time. This produces a form of stability that visitors sense immediately—and that neighbours quietly respect.
Kyoto reinforces this lesson from a different angle. It reveals how tradition can function as a governance resource rather than a developmental obstacle. Historical preservation in Japan is not sentimental theatre. It is institutionalised restraint. By embedding memory into everyday life, Japan limits the excesses that often accompany rapid modernisation.
In much of Asia, states struggle with the tension between progress and identity. Japan demonstrates that this is a false dilemma. Tradition, when disciplined rather than romanticised, can anchor modern governance rather than slow it down.
Even Japan’s darkest historical chapter has been transformed into a source of moral authority. Hiroshima projects a form of restraint rarely seen in international politics. Memory is neither erased nor weaponised.
Responsibility is acknowledged without being turned into an accusation. This measured posture generates credibility precisely because it avoids spectacle.
Such restraint is increasingly rare in an era where grievance is often mobilised as leverage.
What ultimately distinguishes Japan’s soft power, however, is its inward orientation. It is not designed for export. Japan does not prioritise external admiration while tolerating internal erosion. Instead, it insists on coherence at home before credibility abroad.
This is where Japan’s civilizational advantage becomes most evident.
The rule of law in Japan is not episodic. It is not activated only during crises or politicised moments.
Enforcement is consistent, predictable, and largely immune to populist pressure. The absence of theatrics is precisely what gives the system legitimacy.
This extends decisively into the digital realm.
At a time when cyber fraud, online scams, and transnational criminal syndicates have proliferated across Asia, Japan treats digital space as an extension of public order rather than an ethical void. Online crime is not trivialised. Technological innovation is not allowed to outrun legal responsibility. Zero tolerance applies not as a slogan, but as an institutional practice.
This has regional implications.
States that fail to regulate their digital and financial ecosystems export instability to others. Japan’s refusal to allow criminal networks to embed themselves internally reduces spillover risks for the wider region. In this sense, Japan’s soft power functions as a public good. It stabilises by example rather than by enforcement.
Crucially, Japan does not attempt to universalise its model through pressure or conditionality. It does not lecture. It does not moralise. Its influence operates through demonstration rather than instruction.
This is why Japan’s civilizational power remains persuasive even in societies that do not share its political system or cultural background. The appeal lies not in imitation, but in reassurance—that high-trust governance is still possible in ageing societies, advanced economies, and technologically dense environments.
In a strategic landscape increasingly shaped by coercive diplomacy, loud signalling, and zero-sum posturing, Japan’s approach stands out precisely because it is understated. Authority is exercised through restraint.
Credibility is built through consistency. Influence accumulates quietly.
Post-modernity in Japan has not dissolved norms. It has refined them.
Tradition has not frozen innovation. It has disciplined it.
This synthesis gives Japan a form of soft power that is resilient to shocks. Demographic ageing does not erode it. Economic maturity does not weaken it. Even geopolitical turbulence does not easily dislodge it.
In an Asia unsettled by great-power rivalry, contested maritime spaces, and anxieties surrounding Taiwan, Japan’s example carries particular weight. It reminds the region that stability is not merely a product of deterrence, but of institutional trust built patiently over time.
Japan’s influence does not demand attention.
It attracts it.
Because it is rooted not in ambition, but in civilizational confidence—one that governs firmly without cruelty, preserves tradition without stagnation, and navigates modernity without losing moral bearings.
In an age of disorder, that quiet strength may prove to be Japan’s most enduring strategic asset.
Phar Kim Beng, PhD, is Professor of ASEAN Studies and Director of the Institute of Internationaliation and ASEAN Studies (IINTAS) at the International Islamic University Malaysia.
** The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the position of Astro AWANI.
Your gateway to global news, insights, and stories that matter.