Meta lures TikTok creators with bonuses
Bernama
January 22, 2025 14:15 MYT
January 22, 2025 14:15 MYT
Meta also said it's rolling out changes to Reels to make the short-form video format more appealing to TikTok creators. - REUTERS
SAN FRANCISCO: Meta announced bonuses on Tuesday to lure TikTok creators to its platforms, reported Xinhua.
Eligible TikTok creators will be able to earn up to US$5,000 in bonuses over three months for posting Reels on Facebook and Instagram, the company said.
These creators will also get access to the Facebook Content Monetisation programme, which allows creators to earn money for their videos, photos, and text posts on Facebook. Additionally, Meta will offer some TikTok creators content deals to help grow their audiences on Instagram and Facebook.
Meta also said it's rolling out changes to Reels to make the short-form video format more appealing to TikTok creators.
US President Donald Trump signed an executive order on Monday to delay the TikTok ban deadline by 75 days and told the Department of Justice not to enforce the ban's penalties, but the app has not returned to Apple and Google's app stores.
-- BERNAMA