Tesla opens second showroom in India amid Trump tariffs

Tesla launched its second showroom in India in New Delhi on Monday (August 11) as U.S.-based multinationals are facing calls for a boycott in India as business executives and Prime Minister Narendra Modi's supporters stoke anti-American sentiment to protest against U.S. tariffs.

AI Brief

Some Indian consumers still plan to buy US goods like Tesla, while others urge resistance to US trade actions.
American companies are expanding in India, targeting its growing base of affluent, brand-conscious consumers.
International labels are seen by many Indians as markers of success and upward mobility.

Asked whether the imposed tariffs would affect her decision to buy a Tesla, plastic surgeon Bhumika Narang, said she would buy the premium vehicle. While another visitor, Atishay Sharma, said Indian consumers should try to show "some resistance" towards the U.S.

India, the world's most populous nation, is a key market for American brands that have rapidly expanded to target a growing base of affluent consumers, many of whom remain infatuated with international labels seen as symbols of moving up in life.