Trump Media & Technology Group (TMTG) unveiled on Thursday (July 16) a paid-for, licensed data feed that will give banks and trading firms "the fastest" access to posts from influential Truth Social accounts, such as President Donald Trump's, whose posts often move global markets.
The product, called "Truth API", will deliver posts from the 10 most influential accounts to customers at a significantly faster pace than a regular push notification on the Truth Social platform, a spokesperson said.
The move is TMTG's first step into data licensing, and opens up a new revenue stream for the company, which has faced challenges in scaling its media business amid stiff competition from larger social media firms.
Some of the most-followed accounts on Truth Social belong to Trump himself and those closely aligned with him, including his sons Donald Trump Jr. and Eric Trump, as well as prominent supporters like Dan Bongino and Sean Hannity.
