The subculture revolving around the use of e-cigarettes, or "vaping", has grown rapidly in key markets like the United States and Malaysia, replete with a range of unique terms.

The following are some commonly used words and phrases in the vaping world.

ADV
"All day vaping" -- many like to vape continuously throughout the day and will typically seek a milder flavour of e-juice -- the liquid from which inhalable vapour is produced -- usually steering away from exotic blends.

Cloud chasing
A competition to see who can produce the largest vapour puffs. Cloud-chasers prefer larger amounts of vapour per drag and blow rings into the air.

Coil
The metal heating element in an e-cigarette that produces vapour from e-juices. Different designs and heating speeds can affect the strength of a drag off an e-cigarette. Coils are usually cleaned every couple of days.

Creamy
Creamy e-juices are more redolent with non-fruit flavours such as peanut, custard, coffee and chocolate.

PG/VG ratio
A measure of the vapour-vs-flavour balance in e-juice. It refers to the ratio of two major ingredients, propylene glycol and vegetable glycerin. More VG produces thicker clouds of vapour, but will dampen the flavour.

Stealth vaping
The opposite of a cloud-chaser -- stealth vapers seek smaller volumes of vapour for more discreet vaping in settings such as the office or a restaurant.

Throat hit
Refers to the intensity of a vaping hit. A good throat hit is analogous to that of a strong cigarette and can be affected by nicotine levels.

Vape on
An oft-uttered rallying cry for vaping enthusiasts.

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