This year, for the fall H&M Modern Essentials campaign, David Beckham shares the spotlight with actor and comedian Kevin Hart in a video trailer.
The clothing brand released a teaser of the video on September 22, in which Beckham is told that Hart wants to play him in a biopic about the sports star. To prepare for the role, Hart comically "shadows" Beckham, not just wearing the same outfits, but also living with him and attempting a British accent.
The full video will be available on the H&M website from September 28, and the collection will be in stores from October 2.
David Beckham and Kevin Hart star in new H&M autumn 2015 campaign (trailer)