Donatella Versace, the new face of Givenchy

Transitioning from designer to muse is sometimes incredibly simple. The Italian designer, announced as the muse for the newest Givenchy campaign, just made the jump.

The news was broken on social networks by Riccardo Tisci, the luxury brand's artistic director.

Fashion designers swear by social networks, and Riccardo Tisci proved it once again by announcing his latest muse on his Instagram account. Donatella Versace, from the fashion house of the same name, will be the face of the next Givenchy campaign.

Some might find it strange that such an iconic designer would lend herself to a "competing" brand. Yet the two luxury brands make it a habit of surprising the public with their celebrity muses, and Tisci and Versace, both Italian, are longtime friends, a detail they didn't hesitate to confirm on social networks once the announcement was made.

Riccardo Tisci posted a black and white photo of himself with the Italian designer on his Instagram account, accompanied by the caption, "So proud and honored to introduce my new ultimate icon: Donatella Versace...," adding, "FW15 Givenchy Family Campaign MORE TO COME SOON!"

The hashtag "mertandmarcus" accompanied the post, hinting that the famous photographer duo could be responsible for shooting the campaign.

As for Donatella Versace, she wasted no time in commenting on Givenchy's Twitter page: "For my talented friend Riccardo. Together we break fashion boundaries today!"

The two luxury brands never skimp on spending when it comes to highlighting their latest designs: Givenchy called on Julia Roberts for its Spring-Summer 2015 campaign, while Versace retained the services of Madonna.