'Eskrim' commercial gains worldwide attention
Madiha Abdullah
July 9, 2017 12:58 MYT
July 9, 2017 12:58 MYT
The commercial is deemed funny by netizens, especially the part where the characters are dressed up in old times' heroes, but they have samrtphones, and even are using Google Maps app.PHOTO/Facebook Indoeskrim
TELEVISION commercial is one way of promoting a product.
The more engaging the commercials, the more chances it has of thriving and ultimately, clinch better sales.
It's no easy feat to conceptualise a commercial that will viewers sit up instantly.
An ice cream brand from Indonesia, Indoeskrim, knows that a good commercial doesn't only contain messages but also has the ability to capture people's attention.
Combining traditional aspects with local legends, with a touch of modern taste, the commercials for its latest product, named Indoeskrim Nusantara, has become the talk of the town.
The plot is is simple: two siblings fighting over food. Failed to settle the argument, the mother called her husband for help.
The brilliant father found a solution which he felt would manage to calm the agitated kids. His answer was the ice-cream!
The commercial is deemed funny by Netizens, especially the part where the characters were decked as old times' heroes costumes, but using smartphones and Google Maps app.
The uniqueness of the phone casing has also drawn attention.
The commercial was aired beginning July 7 and has gone viral in many countries. The uniqueness of the commercial also caught the attention of social media website, 9GAG!