The launch of Etihad's new global brand campaign ‘Flying Reimagined’ and the worldwide premiere of a new television commercial (TVC) in Abu Dhabi yesterday was attended by the Hollywood actress herself with representatives of the global media and hundreds of specially invited guests.
Etihad's brand campaign launch ‘Flying Reimagined’ (from left to right) Peter Baumgartner, Chief Commercial Officer; Nicole Kidman; James Hogan, President and Chief Executive Officer. Photo courtesy Etihad Airways
The TVC, presenting Kidman as both star and narrator, was shot on board the airline’s new flagship A380 showcases the flight's captivating and luxurious flying experience.It also highlights a digitally created scene of Kidman in the interior of the soon to be opened Louvre Abu Dhabi, celebrated architect Jean Nouvel’s futuristic and awe-inspiring showcase of modern architecture, influenced by the light and geometric patterns of the Emirate.
According to Peter Baumgartner, Etihad Airways Chief Commercial Officer, Etihad Airways is constantly pushing boundaries, taking inspiration from the world to provide a superlative in-flight experience for their guests.
Hence, Kidman is the perfect fit to promote the airline’s unconventional and leading the way in innovation, design, style and hospitality.
Nicole Kidman in the Residence by Etihad Bedroom. Photo courtesy Etihad Airways
“Nicole Kidman, as a globally respected artist, was the perfect voice and face for our story, and embodies worldly sophistication, intelligence, originality, and elegance - values which form the foundations of the Etihad brand”, said Baumgartner.
Watch the TVC below, Nicole Kidman travels to iconic places of the world and draws from the inspirations and influences that lead to the world’s most remarkable travel experiences.
Source: Etihad/YouTube
