Get Sassooned by Procter & Gamble

“If you don’t look good, we don’t look good”. That is the legendary quote by world’s famous hair maestro, Vidal Sassoon. Vidal Sassoon has revolutionised the hair design industry when he went bold by chopping women’s mane short, in a geometric design and named it the bob cut.

Mia Farrow’s iconic pixie hair cut was designed by this original salon genius. Vidal Sassoon became an important figure in the revolution of style since the early sixties. His hair design that created such a frenzy during that era, liberated women by giving them social, cultural and economic sovereignty.

Today, Vidal Sassoon’s unique perspective on the art of hairdressing and styling continues to transform the way women look at hair care. The evolution and his legacy vividly resides in the form of global salons, academies and numerous product lines.

And how does a hair care label stay in the game after so long?

Get Sassooned, a movement by Procter and Gamble and Watsons Malaysia sees a new line up of the VS hair care range. Get Sassooned also sees a bold move by local fashion figures – Amber Chia and Datin Winnie Loo.

Our very own supermodel took a drastic change in her hair style by cutting her long tresses to a short length do.

And so, how does is this supermodel liking her new look?

Datin Winnie Loo, Malaysia’s notable hair guru convinced Amber Chia that the sleek modern bob is the way to go as she pays homage to her mentor Vidal Sassoon by ‘performing’ the five point cut bob on the supermodel.

Trained in the Vidal Sassoon Academy in London in the roaring 70’s, Datin Winnie Loo can never thank the late Vidal Sassoon enough for the training that she received from him.