'The Voice' winner Danielle Bradbery to front Skechers campaign

The pop singer will appear as the face of the brand in a major print and TV campaign for the Bobs from Skechers charity footwear.

Winner of US TV singing show "The Voice" in 2013, the 17-year-old pop sensation has been named as the latest face of Skechers' Bobs line of shoes, which has now helped to donate 6 million pairs to kids in need.

"Danielle's a perfect inspiration for the BOBS movement and young women everywhere, and we're so excited to have her as part of the SKECHERS team," say Skechers.

Bradbery, who is the show's youngest winner ever, will appear in the Spring 2014 print and TV campaigns for the brand. "BOBS shoes have helped so many children in need with their donation program and I love the fact that it really is a simple way for anyone to give back," she said. "There is so much need out there and it's wonderful to be part of such a positive movement that impacts people's lives."

Danielle is a major talent to watch for 2014. She has has more iTunes hits than any singer from "The Voice" yet, and charted in Billboard's Hot Country Songs Top 20 with "The Heart of Dixie" earlier this year.

Danielle joins "Dancing with the Stars" host Brooke Burke-Charvet as the second face of the Bobs collection, which first launched in 2011. The concept, similar to initiatives like fellow American brand Toms, and Parisian label Twins for Peace, sees Bobs work with non-profits to donate shoes to children in need.