Held at KOMCA DTSP, the event marked the culmination of a series of initiatives aimed at promoting financial literacy and practical money management skills.
The afternoon closing ceremony featured remarks from key figures, including Ts. Dr. Wan Maryam Wan Ahmad Kamil, representing USM’s Deputy Vice-Chancellor for Industry & Community Network, and Associate Professor Dr. Bahiyah Omar, Dean of the School of Communication.
Both highlighted the campaign’s alignment with Sustainable Development Goals (SDGs), particularly responsible consumption and collaborative partnerships.
Other dignitaries included Dr. Thanaraj Murudi from the All-Party Parliamentary Group Malaysia (APPGM-SDG), Charles Tan Swee Choon, Chairman of the Malaysian Financial Planning Council (MFPC) Penang Chapter, and Mohd Kamarul Nizam, Manager at Bank Negara Malaysia’s Pulau Pinang office.
Mohd Kamarul emphasised financial literacy’s role in combating scams and managing trends like "YOLO" and Buy Now, Pay Later (BNPL) platforms.
He introduced the "3S" strategy—Spot, Stop, and Share—to fight fraud, urging youths to balance saving with smart investing.
Supported by collaborators such as APPGM-SDG, MFPC Penang Chapter, Yayasan Perkasa Siswa, and media partner Sin Chew Daily, 3M’s success underscores the importance of community efforts in fostering financial responsibility.
