60 Years of Made in Italy

For the first time in Asia, Pavilion Kuala Lumpur is accommodated and hosted the biggest Italian fashion showcase - ’60 Years of Made in Italy’, a fashion exhibition that pays homage to the heritage and style of Italian Fashion. His Excellency S.E. Mario Sammartino, Ambassador of Italy; Dr. Andrea Ambra, Trade Commissioner of the Italian Trade Agency; international fashion VIP Mrs. Anna Fendi of the renowned Italian brand Fendi and Joyce Yap, CEO of Retail, Pavilion Kuala Lumpur were among some of the star-studded guests.

From 1 to 14 September 2014, the celebration included a display of 30 treasured pieces, from the archived and private Italian collections around the globe. The glamorous evening saw the attendance of the who’s who in the Fashion industry, including Dato’ Farah Khan and celebrity TV host Marion Caunter. Some of the key display pieces include the Gattinoni Couture dress modelled by Audrey Hepburn in the movie ‘War and Peace’ in 1956, and the chiffon Prada dress designed exclusively for Milla Jovovich for the Los Angeles premiere of her film, ‘Joan of Arc’ in 1999.

Dato' Farah Khan, Ms Joyce Yap and friends

Deborah Henry

“It is undisputed that Italy is one of the world’s most respected fashion hubs, where the crème de la crème of fashion designers and sartorial geniuses have contributed to the birth of the ‘Made in Italy’ brands. ‘60 Years of Made in Italy’ is a comprehensive overview of Italian Fashion, and Pavilion Kuala Lumpur is proud to be the first shopping mall ever to host such a grand celebration. As a fashion mall, Pavilion KL prides itself in the arena of fashion. There is no other better venue, I must say, to play host to this great celebration. I thank the Embassy of Italy, the Italian Trade Agency and Studio Galgano for this collaboration,” said Ms. Joyce Yap, CEO of Retail, Pavilion Kuala Lumpur.

Lexie Rodriguez

Mrs. Fiorella Galgano, President of Studio Galgano, the curator of the ‘60 Years of Made in Italy’ exhibition said, "I’m really glad to have realized this exhibition in Kuala Lumpur, as I think there is such a good affinity between Italy and Malaysia, mostly relative to fashion, but certainly not limited. Then besides thanking His Excellency the Ambassador of Italy, Mario Sammartino and the Italian Trade Commissioner, Dr. Andrea Ambra, I’d like to especially thank the Pavilion KL Management and its CEO, Ms. Joyce Yap, who gave the chance to organize this prestigious event, highlighting a great competence and professionalism of all their staff."

Amongst the brands contributing to the exhibition are Alta Moda brands such as Emilio Schuberth, Egon von Furstenberg, Franco Ciambella, Galitzine, Gattinoni Couture, Marella Ferrera, Raffaella Curiel, Renato Balestra, Sorelle Fontana, and Valentino. The Prêt-à-Porter brands include Dolce & Gabbana, Emilio Pucci, Etro, Fendi, Genny, Gianfranco Ferre’, Giorgio Armani, Gucci, Krizia, Laura Biagiotti, Luciano Soprani, Missoni, Moschino, Prada, Roberto Cavalli, Salvatore Ferragamo and Versace. All masterpieces are displayed at the exhibition for the very first time, reflecting the style of each Italian brand, and displayed on mannequins crafted by Bonaveri, a celebrated mannequin manufacturer.

TV personality, Marion Caunter