Airasia, Singapore Tourism Board ink MOU to promote travels to Singapore

SINGAPORE: airasia and the Singapore Tourism Board (STB) have signed a memorandum of understanding (MOU) to promote travels to Singapore, which the Malaysian multinational low-cost airline has identified as a key market.

Under the partnership, travellers from the region can now access a wide range of attractive travel deals to Singapore on the airasia Super App.

"As Southeast Asia's fastest-growing super app with a strong over-the-air (OTA) platform and a wealth of data collected over 20 years as a leading airline in the world, we are sure that we will be able to maximise this partnership and drive traffic across Southeast Asia into Singapore together," said Capital A chief executive officer (CEO), Tan Sri Tony Fernandes in a statement today.

Users of the app can now book tourism experiences in Singapore, such as flight and hotel packages, meals, and other experiences.

Additionally, both parties will also work together to pilot digital solutions to enhance the visitor experience in Singapore, as well as exchange knowledge and insights that will deepen their understanding of travellers from Southeast Asian markets, such as traveller spending patterns.

airasia and STB will also jointly promote Singapore through marketing campaigns and content partnerships.

Meanwhile, STB CEO, Keith Tan said the board was delighted to collaborate with airasia, a key regional partner, as part of its efforts to support the tourism sector's recovery.

"Southeast Asia, which airasia understands deeply, represents a key element of that recovery. Through the airasia Super App, STB expects to reach out to a wider regional audience and welcome them back to Singapore," he said.

The airasia Super App is a one-stop travel, e-commerce and fintech platform offering consumers over 16 lines of products and services via the app as well as airasia.com website.

Powered by data and technology, the airasia Super App leverages its digital ecosystem of 51 million users and 40 million downloads to generate a personalised and seamless consumer experience in the digital new era.

-- BERNAMA