Astro launches new BIZfibre broadband service targeting SMEs

PETALING JAYA: Astro Malaysia Holdings Bhd (Astro) has launched BIZfibre, an all-new broadband service targeting small and medium-sized enterprises (SMEs), which accounts for 97 per cent of total business establishments in Malaysia.

Group chief executive officer (GCEO)-designate Euan Smith said the satellite television and IPTV provider aspired to partner with SMEs, offering one-stop connectivity and entertainment solutions with world-class WiFi plus engaging content that is 100 per cent legal.

"Listening to feedback from our commercial customers and prospects, we have designed our BIZfibre plans to enhance business performance through faster, more reliable and stable connectivity," he said at the launch of the new broadband here today.

Smith said that Astro had curated a range of value-added packages that meet all commercial needs, regardless of size or industry.

"Our BIZfibre and commercial TV Packs offer a unique value proposition, building on Astro's rich content heritage and great service," he said.

Head of enterprise business Kevin Ng said Astro encouraged commercial enterprises such as food and beverages outlets and hotels to only access content that is legal.

"We take a serious view of illegal streaming of content as it is important to ensure our legitimate commercial subscribers are not short-changed," he said.

Meanwhile, in a statement, Astro said it was confident that BIZfibre would be an important contribution to the growth of its broadband and commercial customer base.

It said in conjunction with the launch of BIZfibre, Astro is offering a VIP Pack with 59 channels and a VIP Plus Pack with 70 channels, which comes with all VIP sports passes such as the FIFA World Cup Qatar 2022 and other exciting live sports such as the Premier League, La Liga, Ligue 1 and Serie A, Formula 1, UFC, NBA as well as signature Astro Originals and premium international shows.

Astro said BIZfibre would also be available on a standalone basis, delivering unlimited fixed internet with speeds of 500 Megabits per second (Mbps) and 800Mbps at RM239 and RM299 per month, respectively.

"It comes with the latest WiFi 6 router to guarantee the growing network needs of today's commercial customers, plus one free mesh WiFi unit to overcome common connectivity issues such as weak and limited coverage, internet dead spots and inconsistent speeds," it added.

-- BERNAMA