Astro unveils Netflix streaming in its new subscription packs

Group chief operating officer Euan Smith said the all-new Astro packs are designed for customers who love the streaming and connected world, enabling them to stream all the shows they love on Ultra Box and soon, Ulti Box.

"Customers can now enjoy their favourite shows all in one place with Astro, from global streaming services to all of Astro's flagship shows and the best of live sports in one place - on the big screen and personal devices.

"We are delighted to be partnering with Netflix to bring their great content slate through Astro as part of a one-stop entertainment centre," he said at the launch of the event today.

Smith noted that the exciting new features on the Ultra Box enable its customers to enjoy more of their favourite local shows and live sports and now includes all of Netflix's originals, films and documentaries.

"This exciting new addition comes alongside our ongoing collaborations with Disney+ Hotstar, HBO GO, iQIYI and TVBAnywhere+, with more streaming partners to be announced in the months ahead," he added.

Netflix's vice-president for business development, APAC, Tony Zameczkowski said through the partnership with Astro, more Malaysians will be able to experience and enjoy its entire catalogue.

Meanwhile, Smith said Astro has recently inked a deal with Telekom Malaysia Bhd (TM) which allows it to take a step in offering its broadband Internet service.

"When we build that, it allows us to offer differentiated service, whether that differentiation is through the product or pricing and also enables us to control the whole customer service experience inside the Astro tent.